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Launched in 2009, Cignal added 330,000 new subscribers last year, overtaking older, more established industry rivals through the aggressive deployment of its high-quality direct-to-home satellite service and innovative program offerings.
“We would like to convey our heartfelt gratitude to our customers and to our valued partners for enabling us to achieve this industry milestone in 2015. In 2016, we shall build the business further by offering more innovative program packages that will delight customers all over the country,” said Cignal outgoing President Oscar Enrico Reyes, Jr.
The incoming Cignal President Jane B. Basas added that “Cignal has been a leader in providing its subscribers with what has been dubbed as, “awesome clarity, awesome HD” viewing experience that has revolutionized the Philippine television experience. The company will continue to lead the industry in both content diversification and best in class infrastructure given its links with PLDT, the country’s leading telecommunication company.”
Exciting exclusive channels like Hyper, Bloomberg TV Philippines, Celestial Movies Pinoy and Sari-Sari have already been introduced.
Hyper has been made even stronger as the exclusive pay-tv channel with the Ultimate Fighting Championship (UFC) and the Professional Golfer’s Association of America (PGA). This reinforces Cignal’s existing sports programs that cover the tournaments of the Philippine Basketball Association (PBA). Cignal will also provide exclusive coverage of the forthcoming 2016 Olympics at Rio de Janeiro, Brazil.
Bloomberg TV Philippines is the local extension of Bloomberg Television, the leading international multi-platform 24-hour business and financial news network that provides continuous coverage of the people, companies and ideas that move global markets. Bloomberg TV Philippines is the first business news channel to air on a 24/7 basis in the country. It is set to be the go-to channel in local and international business information and trends.
Celestial Movies Pinoy is a “must-watch” channel for Chinese movie lovers in the Philippines. The channel’s programming is a delightful mix of Tagalized action, romantic comedy, drama, thriller, horror and more. Viewers can also look forward to watching the biggest Asian super stars as well behind-the-scenes specials and interviews.
Sari-Sari is Cignal’s newest general entertainment channel that combines the best content from VIVA and TV5. Watch your favorite classic Viva hits plus fresh new productions featuring some of the hottest stars, original stories and adaptations, directors and production craftsmen.
According to Mediaquest President and CEO Emmanuel C. Lorenzana, “Viva’s excellent track record of producing quality entertainment content matched with Cignal’s leading pay-tv– service is the winning formula.”
In the line-up for the first quarter of 2016 are new programs such as The Feb. 15 Club, Class 3-C Has A Secret, Barrio Kulimlim, Kuya And Me, Sa Ngalan Ng Anak, Tabi Po – all available in the Sari-Sari channel.
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