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Published on Aug 19, 2017
Davao City’s Kadayawan Festival is one of the most-awaited events in the country. More than just about street parties and merrymaking, the Kadayawan Festival celebrates the city's cultural diversity, gifts of nature, bountiful harvest, plus its citizens’ peaceful co-existence and pride of their tribal and ethnic roots.
In support of the spirit of Kadayawan, PLDT and Smart make it possible for Davaoeños & tourists to share the amazing Kadayawan 2017 experience to the world by providing free Smart WiFi connectivity in key festival areas, including the amazing Kadayawan Village inside the Magsaysay Park. The village features 11 indigenous homes of the Lumad and Muslim tribes that have settled harmoniously in Davao City with the Christians.
Experience the sights and sounds of Kadayawan and see how Davao is showcasing its rich heritage, colorful history and great people #LikeNeverBefore through the power of connectivity.
Even before the celebrations started, PLDT and Smart personnel in Davao City worked on the installation of the free WiFi equipment and boosting of LTE signals in the festival zones.
PLDT and Smart are empowering Davao City's residents and guests to take pride in their unique heritage and culture by sharing their Kadayawan Village experience to the world.
The better connectivity experience in Kadayawan 2017 is also helping small and start-up businesses just like the shops in two of the activities covered by free Smart WiFi, the Neon Market and the Kaondayawan pop-up food festival. The stall owners depend heavily on social media and mobile technologies to promote their goods. Their customers can help spread the word too.
Even those who are not in Davao during the celebrations can "be there like never before" with PLDT-Smart-powered livestreams of festival highlights such as the Hiyas sa Kadayawan coronation night and the Indak-Indak sa Kadayawan.
Kadayawan 2017 is yet another example that traditional culture and modern technology can work together. Through the power of connectivity, communities can celebrate their history and preserve their heritage, while celebrating their culture with the rest of the world.