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Published on Nov 27, 2013
Leading telecoms company PLDT announced the winners of the 85 Iconic Years Video Competition during the Company’s 85th anniversary celebration in Makati earlier today.
Open to all subscribers, the competition required participants to record an original video of alternate endings or remake of PLDT’s classic and well-loved TV commercials using current technologies or PLDT products and services.
Leading the winners was a beautiful remake of the PLDT Landline Plus ad, entitled “Ulit-ulitin,” featuring the very young Marian Rivera. Submitted by Janine Guzman and her Superbida group from Magalang, Pampanga, the ad featured a young woman, telling her grandma over the telephone that she has met this wonderful man whom she plans to marry and introduces him to her also over the phone.
Placing second was an imaginative version of the PLDT Telerewards “Scream” commercial, created by three college students, led by Luigi Rosario, from the Mapua Institute of Technology.
A PLDT Budget Card ad remake, presented by Salome Pascual of Malabon City, completed the three frontrunners.
Among the prizes were a PLDT HOME showcase, up to P40,000-worth of gift certificates, an iPad Mini, commemorative Rudy Project watches, and other gadgets.
“The 85 Iconic Years Competition illustrates the transformation of PLDT from being a provider of landline services as shown in its classic TV ads to becoming a multi-media company, offering the latest innovations to its customers,” said PLDT HOME Customer Care & Retention Management Head Paolo Lopez.