PLDT VP and Head of PLDT Smart SME Nation Mitch Locsin urged the country’s SME sector to make their digital transformation inclusive of all departments of their business operations during the announcement of PLDT’s biggest tech conference for SMEs, TechIsland 3.0.

“Business owners have become savvier and more informed on the viable technological solutions out there that could benefit their business. Now the challenge for them is how to make these solutions work for their other critical business units that have a stake in their success,” said Locsin.

“It used to be that tech solutions are strictly for the business of IT but that is not the case now. There are now innovations that are geared towards a business’ Sales & Marketing, Finance, procurement, and even research and insights tools for the owners.”

In making technology viable and more available to different enterprises, TechIsland 3.0 aims to tackle the opportunities in challenging the standard business mindset to give MSMEs new perspectives in managing their business.

To be held at the Sofitel Plaza in Manila, the conference will have Silicon Valley veterans and industry leaders talking about conquering new territories through different technology tools and mindsets that are apt for today’s dynamic landscape.

Plenary speakers will include Uber Philippines Country Manager Laurence Cua, DENTSU Jayme Syfu CEO Merlee Jayme, PLDT EVP and ePLDT President and CEO Eric Alberto, and Silicon Valley veteran and PLDT Chief Strategy Advisor Winston Damarillo who will give the overview and digital insights of the local landscape.

Attendees can also listen in and attend the organized breakout sessions that will further delve into specific strategies and solutions for each of a business’ department.

VMV Hypoallergenics CEO Laura Verallo De Bertotto has spoken on management and led various talks on making businesses competitive will lead the session for business owners and CEOs, while FlySpaces owner Mario Berta will try to empower the sales and marketing groups with his talk on tapping the right audiences and expanding market reach.

PayMaya Philippines co-COO Paolo Azzola will handle the session for the finance and procurement attendees tackling innovative solutions to help improve operations, while PLDT Chief Technology and Information Advisor Joachim Horn will give management professionals a rundown of available tools to ease operations.

Interested guests may register for free at www.techisland.ph