SEARCH
Voyager builds technology platforms and products for financial services, digital commerce, digital marketing and consumer engagement that enable individuals, businesses, organizations and whole cities to reach out and serve more people.
PLDT HOME believes that the strongest connections are at home. It provides Filipino families with a compelling suite of multimedia products and services so they can stay connected and easily access quality entertainment, information, security and other digital services in the comfort of their homes.
PLDT Enterprise is the group’s B2B arm and is tasked with the mission of empowering Philippine enterprises large and small as they pursue their respective digital transformation journeys.
ePLDT is the premier information and communications technology company in the country, delivering world-class solutions to both large enterprises and the SMEs across various industries.
PLDT Global delivers international services for overseas Filipinos as the leading offshore Filipino information and communications technology company.
Smart Communications is the group’s wireless services provider that provides a wide range of innovative prepaid, postpaid and mobile broadband services.
Sun offers a wide range of service innovations for mobile telephony from voice, messaging and international roaming services to wireless broadband and value-added services.
TNT is Smart's value brand that provides fast and reliable LTE connections and affordable call, text and data services.
Home → PLDT News Center → News
AppCard empowers thousands of retailers to market directly to their shoppers in a personalized way. The technology combines smart data capture with artificial intelligence to automate marketing. After developing and optimizing the product to cater to specific retail verticals, AppCard released its latest version in the second half of last year and generated explosive growth. The new funding is intended to fuel that and further develop the technology.
“I’m convinced that AppCard’s advanced technology will help us build a performance-marketing platform unrivalled in the small and medium-sized business marketplace,” said Alexander Rittweger. “I’m excited to marry my global loyalty experience with this team’s exceptional digital experience.” Rittweger founded PAYBACK, the world’s largest coalition loyalty platform with over 70 million active members in Germany, Italy, India, Mexico and Poland, and sold it to American Express.
“We’re fortunate to be able to add strategic investors with deep loyalty and marketing experience,” said Yair Goldfinger, AppCard co-founder and chief executive. “AppCard continues to deliver on its vision to empower retailers to make data driven marketing decisions based on shoppers’ buying behaviors.” Previously, Goldfinger was the co-founder of ICQ (an instant messaging pioneer acquired by AOL) and Dotomi (a personalized online-advertising platform acquired by ValueClick).
“The AppCard platform caught our attention because of its advanced technology and creative business model,” said Winston Damarillo, Co-Managing Director of PLDT Capital. “The leadership is a dream team, consisting of successful tech and loyalty entrepreneurs. We’re excited to bring the benefits of AppCard to the PLDT Group, as well as to consumers and merchants in the Philippines and the Southeast Asian region."
In addition, AppCard today released a newly designed logo, website, and mobile iOS and Android apps. They’re available for download at the iTunes and Android stores.
PLDT.com News Center contains company news and featured content from the PLDT Group.
For media inquiries, email us at media@pldt.com.ph.
Follow us on social media:
