AppCard empowers thousands of retailers to market directly to their shoppers in a personalized way. The technology combines smart data capture with artificial intelligence to automate marketing. After developing and optimizing the product to cater to specific retail verticals, AppCard released its latest version in the second half of last year and generated explosive growth. The new funding is intended to fuel that and further develop the technology.

“I’m convinced that AppCard’s advanced technology will help us build a performance-marketing platform unrivalled in the small and medium-sized business marketplace,” said Alexander Rittweger. “I’m excited to marry my global loyalty experience with this team’s exceptional digital experience.” Rittweger founded PAYBACK, the world’s largest coalition loyalty platform with over 70 million active members in Germany, Italy, India, Mexico and Poland, and sold it to American Express.

“We’re fortunate to be able to add strategic investors with deep loyalty and marketing experience,” said Yair Goldfinger, AppCard co-founder and chief executive. “AppCard continues to deliver on its vision to empower retailers to make data driven marketing decisions based on shoppers’ buying behaviors.” Previously, Goldfinger was the co-founder of ICQ (an instant messaging pioneer acquired by AOL) and Dotomi (a personalized online-advertising platform acquired by ValueClick).

“The AppCard platform caught our attention because of its advanced technology and creative business model,” said Winston Damarillo, Co-Managing Director of PLDT Capital. “The leadership is a dream team, consisting of successful tech and loyalty entrepreneurs. We’re excited to bring the benefits of AppCard to the PLDT Group, as well as to consumers and merchants in the Philippines and the Southeast Asian region."

In addition, AppCard today released a newly designed logo, website, and mobile iOS and Android apps. They’re available for download at the iTunes and Android stores.