Voyager builds technology platforms and products for financial services, digital commerce, digital marketing and consumer engagement that enable individuals, businesses, organizations and whole cities to reach out and serve more people.
PLDT HOME believes that the strongest connections are at home. It provides Filipino families with a compelling suite of multimedia products and services so they can stay connected and easily access quality entertainment, information, security and other digital services in the comfort of their homes.
PLDT Enterprise is the group’s B2B arm and is tasked with the mission of empowering Philippine enterprises large and small as they pursue their respective digital transformation journeys.
ePLDT is the premier information and communications technology company in the country, delivering world-class solutions to both large enterprises and the SMEs across various industries.
PLDT Global delivers international services for overseas Filipinos as the leading offshore Filipino information and communications technology company.
Smart Communications is the group’s wireless services provider that provides a wide range of innovative prepaid, postpaid and mobile broadband services.
Sun offers a wide range of service innovations for mobile telephony from voice, messaging and international roaming services to wireless broadband and value-added services.
TNT is Smart's value brand that provides fast and reliable LTE connections and affordable call, text and data services.
Home → PLDT News Center → Features → Experiences
PLDT, the country’s leading telecommunications and digital services company and TNT, its largest mobile prepaid brand, recently partnered with the local government of General Santos City to help promote the 2017 Tuna Festival which had the theme, “A PEACEtival of fun — Bida sa Saya, Bida sa Tuna!”
Through the years, TNT has been a constant kaTropa of the Generals, celebrating the city’s culture, identity, and abundance of fish products every Tuna Festival. What made this year’s celebration more interesting was the availability of high-speed SmartWiFi service in the main festival areas, giving the residents and visitors the ability to post in real-time photos and videos on online platforms.
The FREE SmartWiFi access at the Oval Plaza allowed fans and other revelers to post photos and videos on their social networks during the “Talent Showcase of the Generals.” TNT’s celebrity guest Jason Dy serenaded the audience in the event and even took selfies with the crowd and selected fans.
The different tuna-themed contests at the General Santos City Fish Port Complex, which is a 15-kilometer drive from the city center, piqued the interest of many festival tourists because of the unprecedented number of social media posts and engagement.
There was a flood of digital contents, from the festival sideshows to main events, because everybody had equal access to a world class internet. This was possible because General Santos, the tuna capital of the Philippines, also happens to be PLDT’s 1st “Fibr City” in Mindanao.
With the support of the local government, PLDT had earlier laid down fiber-to-the-home (FTTH) facilities in GenSan. The infrastructure does not only serve the huge data requirement of the area but also the nearby provinces like South Cotabato, Sarangani and Sultan Kudarat.
The support of PLDT and TNT in this year’s Tuna Festival did more than to celebrate Gensan’s famous resource. By making available its technology and mobile communication services during the celebration, PLDT and TNT also empowered the communities to effectively promote the City, its economic viability and the culture of its people, not just in the Philippines but to the rest of the world.
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