Voyager builds technology platforms and products for financial services, digital commerce, digital marketing and consumer engagement that enable individuals, businesses, organizations and whole cities to reach out and serve more people.
PLDT HOME believes that the strongest connections are at home. It provides Filipino families with a compelling suite of multimedia products and services so they can stay connected and easily access quality entertainment, information, security and other digital services in the comfort of their homes.
PLDT Enterprise is the group’s B2B arm and is tasked with the mission of empowering Philippine enterprises large and small as they pursue their respective digital transformation journeys.
ePLDT is the premier information and communications technology company in the country, delivering world-class solutions to both large enterprises and the SMEs across various industries.
PLDT Global delivers international services for overseas Filipinos as the leading offshore Filipino information and communications technology company.
Smart Communications is the group’s wireless services provider that provides a wide range of innovative prepaid, postpaid and mobile broadband services.
Sun offers a wide range of service innovations for mobile telephony from voice, messaging and international roaming services to wireless broadband and value-added services.
TNT is Smart's value brand that provides fast and reliable LTE connections and affordable call, text and data services.
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Published on Nov 13, 2015
MANILA, Philippines / LOS ANGELES, USA, November 13, 2015 -- Leading telecom and digital services provider Philippine Long Distance Telephone Company (“PLDT”) (PSE: TEL) (NYSE: PHI) has entered into a partnership with US-based fan app developer, Hopscotch, to market and exclusively distribute Hopscotch’s mobile solutions in Southeast Asia. The company’s investment arm, PLDT Capital, has put $US1M into the partnership, which has already produced apps for fans of the Philippine Basketball Association, E-Sports Gaming Summit and the Ariana Grande, Imagine Dragons and Maroon 5 concerts.
PLDT Capital’s co-managing director Winston Damarillo encouraged sports teams, retail brands and events companies to grow their fan base and consumer loyalty through custom applications built on Hopscotch’s platform.
“More and more Filipinos are starting to use their smartphones to connect with brands, and Hopscotch provides businesses, both large and small, the opportunity to engage with their customers in a more personalized way,” he said.
In as little as two weeks, businesses can customize their own apps by dragging and dropping video, music and social media assets into a Content Management System. The interface can also deliver audience insights and revenue reports on merchandise and ticket sales, enabled by plugandplay services integrated into the platform.
PLDT Capital has engaged local digital content provider, MediaQuest Holdings’ Digital5, to go to market in the Philippines. Head of Digital5, Coach Chot Reyes, said he planned to offer creative services to produce cuttingedge graphics and shortform videos to be seeded within the app.
“A lot of companies can build apps, but the key is to give fans a reason to keep using them this drives engagement, and provides stickiness for our partners.”
MediaQuest President and CEO Noel Lorenzana said Digital5’s participation in the deal underscored the company’s commitment to capture Filipino viewers across all kinds of screens.
“Many of them are now digital natives and look to their devices for content that is tailored for them,” he said.
Apart from servicing a string of sports teams and venues, Hopscotch recently designed and delivered mobile apps for two of the world’s most celebrated live events, New York Fashion Week and Taste of London.
Founder and CEO of Hopscotch, Laurence Sotsky, expressed his excitement over expanding into Asia.
“We’re thrilled to partner with the PLDT Group as our exclusive distributor in the ASEAN Region,” he said. “Not only does this partnership expand Hopscotch’s footprint into Southeast Asia, but it also gives us access to a wide variety of large-scale opportunities across sports, entertainment and retail.”