PLDT ALPHA is the trusted expert end-to-end ICT partner of the top enterprise market, delivering innovative ICT solutions and a premium grade customer experience.
PLDT HOME believes that the strongest connections are at home. By providing a compelling suite of multimedia services and solutions, Filipino families stay connected and can easily access quality entertainment at the comfort of their homes.
PLDT SME Nation draws inspiration from the unique Filipino entrepreneurial spirit, formed to boost and empower the small-, and medium-sized businesses that form the essential backbone of the Philippine economy.
Enjoy limitless possibilities with international services only from PLDT Global.
We are committed to be the leading offshore Filipino ICT Company.
Smart Communications is the Philippines' leading wireless services provider. Enjoy
the widest range of prepaid, postpaid, and mobile broadband services only from Smart!
Sun offers a wide range of service innovations for mobile telephony from
voice, messaging and international roaming services, to wireless broadband and value-added
ePLDT is the premier Information and Communications Technology (ICT) company in the country, delivering world-class solutions to both large enterprises and the SMEs across various industries.
Home → PLDT News Center → News
MATRIXX will enable SMART, the country’s largest mobile network, to deliver an array of lifestyle services and content that can be individually purchased and customized. SMART’s customers will have the freedom to manage their mobile account usage and spend, tailor services and choose ‘sachet-size’ packages based on their preferences and budgets.
MATRIXX provides a real-time Digital Commerce platform for creating and monetizing content and services. SMART chose MATRIXX because they needed a real-time, customer-centric platform that could jump-start entry into the digital market without a lengthy IT project. MATRIXX installed and integrated the solution within weeks, allowing rapid time-to-market for future service propositions that will capture wallet-share and customer loyalty in a dynamic, fast-paced market.
Winston Damarillo, PLDT Chief Strategy Advisor and PLDT Capital Co-Managing Director said, “Evolution of the telco into a Digital Service Provider requires viewing the customer through a different lens, in order to identify new ways of serving them. We’re transforming the customer experience, and we chose MATRIXX Software because its technology and performance is unmatched, and they are able to help drive the PLDT Group’s digital vision more rapidly than anyone else.”
Dave Labuda, Founder, CEO and CTO, MATRIXX Software, said, “The PLDT Group continues our model of prestigious companies that are investors as well as customers,” he said. “It is genuinely changing the game in Asia when it comes to digital service innovation, and we’re excited to help deliver outstanding experiences to customers of its wireless service provider, SMART Communications.”
The PLDT group has nearly 70 million wireless subscribers and SMART recently won Best Mobile Operator of the year at the World Communications Awards for the second year running.
PLDT.com News Center contains company news and featured content from the PLDT Group.
For media inquiries, email us at firstname.lastname@example.org.
Follow us on social media: