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Published on Oct 14, 2015
SafeZone will enable enterprises to open their websites and mobile applications to mobile data users for free, increasing customer engagement in their digital channels.
“In today’s increasingly B2B2C ecosystem, companies need a complete digital strategy to maximize their online presence and connect deeper with their consumers who are becoming more tech-savvy and price conscious. With SafeZone, PLDT ALPHA Enterprise is enabling enterprises to drive traffic and increase usage into their digital assets, allowing them to form a more intimate relationship with their customers, and thereby creating stronger affinity to their brand and business,” said PLDT/Smart EVP and ePLDT President and CEO Eric Alberto.
“SafeZone allows anytime anywhere information transactions. For enterprise this means relationships with customers are extended 24/7. Services are delivered by the enterprise through its digital assets in an effective and cost efficient manner,” said Benjie Fernandez, Voyager Innovations Chief Operations Officer.
Large industries that are vigorously ramping up their digital presence such as banking and finance, BPO, retail, travel and tourism, and entertainment, are seen to benefit from incorporating SafeZone’s free data access feature for their customers.
“Mobile banking is clearly penetrating customers’ lifestyle, while mobile users have also become adept at booking their flights and hotels more often going to their sites and online platforms. BPO companies are heavily investing in their digital platforms to help them recruit and hire the best employees while online retailing is catching up and gaining popularity in the market,” said PLDT FVP and Head of PLDT ALPHA Enterprise Jovy Hernandez.
“The online market is growing in the Philippines. Enabling these online customers to access their sites for free with SafeZone will exponentially connect them to more customers that have limited online data access.”
Currently, local and global entertainment, online commerce, travel, transportation, and news sites have already partnered with SafeZone, including Babble Messenger, Bank of the Philippine Islands, Carmudi, Foodpanda, Gamex, Inquirer.net, Interaksyon.com, Philippine Airlines, Philstar.com, Popslide, SPINNR, and Zalora, among others.
“Through our sponsored data access model, SafeZone allows more Filipinos to experience and participate in the digital life. We are excited to work with PLDT ALPHA Enterprise in enabling business to reach out to their customers through the free side of the internet,” said Heidi M. Garayblas, business unit head for SafeZone, Voyager Innovations.
SafeZone is fueled by Voyager Innovations, the digital innovations unit of PLDT and Smart. It recently became the most visited local mobile community site in the country according to report released by Effective Measure, a leading global provider of digital audience, brand and advertising effectiveness measurement.
Drawing in more than 17 million page views for August, the innovative sponsored data access platform allowed customers access to a variety of mobile apps and websites of corporate partners and businesses already hosted in SafeZone.