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CSR effort highlights PLDT’s presence in Peñafrancia festival

by Katrina A. Mallari | Oct 13, 2017

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PLDT Home blimp at Old Digitel Office, Penafrancia Ave, Naga City.

This year’s Regional Peñafrancia Festival will be imbued with deep religious fervor and with the pomp and pageantry that honors a religious tradition that has been the trademark of the Bicolanos pious devotion to our Virgin of Peñafrancia, Bicol’s Loving Ina.

Every year, PLDT actively participates in the festival by providing its most generous support. This year is no exception. PLDT, through its Community Relations (ComRel) Division, partnered with its wireless subsidiary Smart Communications in making a memorable 2017 Peñafrancia Festival. PLDT and Smart also installed lamp post banners around Naga City.

The festival is one of the biggest and most popular religious event in the country, which highlights Naga City’s traditional practices in paying tribute to the Virgin of Peñafrancia. The festival is a week-long celebration where local and tourists alike offer a nine-day novena and prayers.

PLDT, through its Home business unit, also made the celebration more vibrant by setting up PLDT Home Blimp and Home on wheels booth during the celebration. Throughout the festival, PLDT Home encouraged its customers to check out its PLDT Home Fibr product in which almost 300 eager customers have already subscribed.

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Former PLDT Community Relations Head Evelyn M. Del Rosario and PLDT Bicol Customer Service Operations Zone Coordinator Cristopher Dizon conferred the Miss PLDT Award to Kayesha Clauden L. Chua who was also crowned Miss Bicolandia 2017. 

PLDT also joined the Miss Bicolandia  2017 Beauty Pageant and conferred the Miss PLDT  special award to Kayesha Clauden L. Chua – a Tourism and Hospitality Management graduate from the University of Sto. Tomas. She was awarded P5,000 cash from PLDT Home and premium gifts from PLDT ComRel.

Adapting in the digital world

Giving back to the community, PLDT ComRel also had a corporate social responsibility (CSR) activity held at Brgy. Del Rosario, Naga City. In partnership with the Philippine Business for Social Progress (PBSP) and Motolite, PLDT led the ribbon-cutting ceremony of the new classroom project for Del Rosario Elementary School. The funds for the project are taken from PLDT’s Balik-Baterya funds.

Benefitting more than 500 students of Del Rosario Elementary School, the new classroom is a one unit single-storey two-classroom building with 90 classroom chairs and two teachers’ tables and chairs, along with two toilets.

PLDT has always been an advocate of good education and quality learning in the Philippines. The company has certainly done its part by reaching out to far-flung areas nationwide. Through its PLDT Infoteach Outreach Program, PLDT creates a platform for various schools all over the country to thrive within a technologically driven world.

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Present during the turn-over of symbolic key for the Del Rosario Elementary School are, from left to right: PLDT Bicol Customer Service Operations Zone Coordinator Cristopher Dizon; Former PLDT Community Relations Head Evelyn M. Del Rosario; Naga City Mayor John G. Bongat; Camarines Sur Division Superintendent William E. Gando; District Supervisor Adelina L. Denido; Del Rosario Elementary School Principal Ma. Rosario C. De Leon; Del Rosario Barangay Captain Regina R. Alcantara;  PBSP Luzon Regional Center Manager Kristine J. Rivadelo; Del Rosario Elementary School  PTA President Siegfredo B. Guzman;  Kinder Pupil Avery Kendra Relieve; and Grade 2 pupil Fred Ashlei. 

To complement its existing PLDT Infoteach Outreach Program in Naga City, PLDT has approved the building of classrooms in the city. PBSP has coordinated with the Office of the City Mayor and the Department of Education – Division of Naga City and the recommendation is to assist underserved Del Rosario Elementary School.

Del Rosario is one of the barangays outside Naga City proper where development happens in a fast pace. Established in 1956, Del Rosario Elementary School, serves the basic education needs of the barangay and its adjacent communities.  Despite the progress achieved by the barangay, there is inadequate facility for its growing population of 500 students. Through PLDT’s generosity and helping hand, these students will find better and improved ways of learning in their newly established classroom building.




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