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Sara De Guzman: A hands-on leader

by Katrina A. Mallari and Ericka Danielle D. Castro | May 22, 2017
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We're kicking off a “feel good” feature on employees who have exemplified positive aura and admirable traits that are worth emulating and sharing. ACC:ESS has fittingly called this feature PLDT BAE – actually stands for “Before Anything Else,” a millennial term for personalities who exude confidence and good vibes in whatever they do in their professional and personal lives. Starting off with PLDT Enterprise Brand Activations Head Sara De Guzman and Payments Management Division’s Christian De La Paz, who have both been continuously endeavoring to find and attain perfect work-life balance in their own lives, ACC:ESS will be on the lookout for these PLDT BAEs who belong to the tribe of Sara and Ian.

UP Diliman alumna Sara De Guzman currently heads the Brand Activations Team under PLDT Enterprise. She handles the conceptualization and execution of all PLDT Enterprise below-the-line initiatives and campaigns. As such, Sara chooses to be a hands-on leader when it comes to managing and handling her team. “My day starts with a quick huddle with my team – letting them share with everyone the status of the upcoming events they are handling. Then, I go one-by-one and work closely with the event lead regarding deliverables,” De Guzman said.

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De Guzman also had the honor and privilege of being chosen as PLDT Muse during the 2016 MVP Olympics. Narrating her experience, De Guzman thought of the opportunity as both fun and memorable. “The whole experience boosted my confidence and broadened my network within the PLDT Group,” De Guzman said.

De Guzman maintains work-life balance by drawing a line between the two: she keeps her social life away from work. She checks her e-mail only on weekdays until she leaves the office and manages to talk about work with her officemates. By following these simple ‘work-life balance rules’, as she calls them, she is continuously motivated to do her work while enjoying some much deserved time for herself, family, and friends over the weekend. CC:

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