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PLDT opens first store in Ayala mall

by Olive O. Barrozo | May 18, 2017
A groundbreaking PLDT Retail Store, opened recently in Solenad Mall, Sta. Rosa, Laguna, is a first in many ways. It’s the first flagship store inaugurated in 2017 and the first retail store located in a competitor’s mall.

“This is PLDT’s 1st store in an Ayala Mall, a milestone in our flagship stores project. It is part of our expansion in areas where we thought it was impossible to be present, being a competitor’s territory. But we were able to get in, so it’s such a big accomplishment,” said PLDT HOME Business Development Head Louella Aquino. “Located strategically, this newest store can be found in front of the mall’s Activity Park where people converge most, if not all of the time.”

Like the PLDT flagship stores in other areas of the country, it embodies the retail store concept while offering a redefined customer care experience for subscribers and visitors. Featuring a Video Wall and the 32” Interactive Table with its custom-made PLDT games and apps that entertain customers and their families, this state-of-the-art facility also contains the Infotouch, the HD-quality 24” touchscreen user-friendly monitor where subscribers can learn more about PLDT products and services, as well as inquire about their bills and repair requests, among others.

According to PLDT VP for Customer Care and Sales Support Paolo Lopez: “Opening this innovative Retail Store is in line with PLDT’s direction to change and expand by competing not just in our comfort zones but in unusual territories as well. Solenad is a new location, a new battlefield that we will vanquish.”

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     Digitization Is your company digitizing its data? Or maybe you have already progressed to digitalization? Or is your business paving the way through digital transformation, or perhaps even threatened by it? The 21st century ushered in a new era of technology that has been reshaping everyday life, facilitating outdated processes, and even giving rise to entirely new business sectors. Some of the most common catchphrases being tossed around are digitization, digitalization, and digital transformation. However, there has been persistent confusion regarding the difference between these terms or that there is even a distinction to be made. And yet the difference is significant and should be taken into account when discussing what kinds of changes your business is, or should be, making.Here is an overview using field service providers and Ninestars to highlight what’s what.

    Digitization is used in many contexts it is very often confounded and/or interchangeably used with digitALization. So, what is digitization?
    Digitization and digitalization are two conceptual terms that are closely associated and often used interchangeably in a broad range of literatures. There is analytical value in explicitly making a clear distinction between these two terms. (Scott Brennen and Daniel Kreiss) SourceDigitization is used in several meanings as said but for me it has two meanings which are closely related with each other.
    For starters, digitization is creating a digital (bits and bytes) version of analog/physical things such as paper documents, microfilm images, photographs, sounds and more. So, it’s simply converting and/or representing something non-digital (other examples include signals, health records, location data, identity cards, etc.) into a digital format which then can be used by a computing system for numerous possible reasons.
    Digitizing doesn’t mean replacing the original document, image, sound, etc. Sometimes it gets destroyed (after having digitized a paper document you can destroy it or keep it, depending on, for instance, legal requirements), sometimes it disappears anyway (if we capture the sound and ‘motion( of your presentation at an event, the digital format continues to exist while your voice and physical presentation are gone during that presentation are gone forever) and sometimes it is transformed but that’s not that much about digitization in the strictest sense (if you take a picture of a building you have a digitally born representation of the building but the building is not digitized or you might have an analog picture which you scan so it is digitized).
    Digitization defined in the context of processesIn the context of ‘physical information carriers’, such as paper documents or analog, printed images, we mainly digitize by using document scanners in business (you can also, for instance, scan or simply take a picture with your mobile).
    These document scanners create a digital representation (document imaging) of a scanned document, a photograph, etc. But it doesn’t stop with document imaging in most cases. After all, why scan a document if you don’t use the data it contains (except for archiving or, as many companies still do, for real capture after the scan)? Normally and in most business cases it’s far more important that the data which capture software can retrieve from the scanned image, by using all sorts of intelligent and less intelligent capture technologies, are extracted in a 
    digital services form and leveraged to feed a workflow, a business process, a system, whatever is needed to achieve an outcome.
    And that brings us to the second meaning of digitization. 
    In a sense it often becomes a synonym of automation here. That second meaning comes from the fact that in a business context we digitize documents for a reason, in practice a chain of events and actions, as explained (workflows, processes,…). So, if you use digital data, extracted from physical carriers, to automate business processes and workflows, we speak about digitization as well.

    Media MonitoringIn the commercial sphere, this activity is usually carried out in house or by a media monitoring service, a private company that provides such services to other companies, organisations and individuals on a subscription basis.
    The services that media monitoring companies provide typically include the systematic recording of radio and television broadcasts, the collection of press clippings from print media publications, the collection of data from online information sources. The material collected usually consists of any media output that makes reference to the client, its activities and/or its designated topics of interests. The monitoring of online consumer sources such as blogs, forums and social networks is more specifically known as buzz monitoring which informs the company of how its service or product is perceived by users.
    While monitoring social media it can be beneficial for a company to respond to as many posts as possible. Not all comments will be positive ones, but it is good for the customers to know they are being heard. It is also important to keep in mind to avoid deleting any unfavorable content from a social media page you control. You should assume that something on the Internet was seen by at least one person, no matter how quickly you delete it. Deleting the comment can make the company look even worse and give the idea of a cover-up which implies guilt on the company’s part.
    Most media monitoring is done within private public relations agencies or businesses in house public relations sectors. Publicists will track the number of times the company was mentioned within different platforms. Some of the main platforms include magazines, newspaper, blogs, and social media. These entries are referred to as “clippings” and are compiled into monthly reports by the Public Relations firm. These clippings are then presented to the client along with the circulation and impressions from these platforms. Circulation is how many subscribers or viewers the platform has, and impressions are calculated by multiplying the circulation by three. Impressions are only calculated for print media because it is assumed print media will be circulated past the original subscribers. These figures are calculated to show the client approximately how many people their message has reached. Media monitoring is a beneficial tool to evaluate the efforts and progress of a PR firm.

    Media Intelligence uses data mining and data science to analyze public social and editorial media content. It refers to marketing systems that synthesize billions of online conversations into relevant information that allow organizations to measure and manage content performance, understand trends, and drive communications and business strategy.
    Media intelligence can include software as a service using big data terminology.[1] This includes questions about messaging efficiency, share of voice, audience geographical distribution, message amplification, influencer strategy, journalist outreach, creative resonance, and competitor performance in all these areas.
    Media intelligence differs from business intelligence in that it uses and analyzes data outside company firewalls. Examples of that data are user-generated content on social media sites, blogs, comment fields, and wikis etc. It may also include other public data sources like press releases, legal filings, reviews and job postings.
    Media Intelligence may also include competitive intelligence, wherein information that is gathered from publicly available sources such as social media, press releases, and news announcements are used to better understand the strategies and tactics being deployed by competing businesses.

    Publishing Services Electronic publishing (also referred to as e-publishing or digital publishing or online publishing) includes the digital publication of e-books, digital magazines, and the development of digital libraries and catalogues. Electronic publishing has become common in scientific publishing where it has been argued that peer-reviewed scientific journals are in the process of being replaced by electronic publishing. It is also becoming common to distribute books, magazines, and newspapers to consumers through tablet reading devices, a market that is growing by millions each year,[1] generated by online vendors such as Apple's iTunes bookstore, Amazon's bookstore for Kindle, and books in the Google Play Bookstore. Market research suggests that half of all magazine and newspaper circulation will be via digital delivery by the end of 2015[2] and that half of all reading in the United States will be done without paper by 2015.[3]
    Although distribution via the Internet (also known as online publishing or web publishing when in the form of a website) is nowadays strongly associated with electronic publishing, there are many non-network electronic publications such as encyclopedias on CD and DVD, as well as technical and reference publications relied on by mobile users and others without reliable and high speed access to a network. Electronic publishing is also being used in the field of test-preparation in developed as well as in developing economies for student education (thus partly replacing conventional books) - for it enables content and analytics combined - for the benefit of students. The use of electronic publishing for textbooks may become more prevalent with iBooks from Apple Inc. and Apple's negotiation with the three largest textbook suppliers in the U.S.[4] Electronic publishing is increasingly popular in works of fiction. Electronic publishers are able to respond quickly to changing market demand, because the companies do not have to order printed books and have them delivered. E-publishing is also making a wider range of books available, including books that customers would not find in standard book retailers, due to insufficient demand for a traditional "print run". E-publication is enabling new authors to release books that would be unlikely to be profitable for traditional publishers. While the term "electronic publishing" is primarily used in the 2010s to refer to online and web-based publishers, the term has a history of being used to describe the development of new forms of production, distribution, and user interaction in regard to computer-based production of text and other interactive media.A DMS (Digital Media Service) is an online service provider that sells access to digital library of content such as films, software, games, images, literature, etc. While no transfer of property is made, a nearly perfect duplicate of the data (song movie, etc.) is made on a customer's computer. Content is either primarily hosted on a dedicated server, which is owned by the service provider, or it is hosted primarily on the hard drives of its customers using a P2P protocol with, perhaps, a dedicated server to supplement.
    One example of the older business model is the iTunes Store, which still markets and prices data as individual retail products. There are no examples of the latter business model in operation yet, but one is currently in development by Global Gaming Factory X and expected to begin operation some time after they acquire The Pirate Bay domain on August 27, 2009.
    A key difference between the two models is that the model which relies on its customer base for offering their bandwidth for other customers to access customer hosted data can operate at significantly lower costs than a company that seeks to limit data access to a per-download fee in order to supplement the cost of using its own hosting and bandwidth. The P2P model holds the potential for companies to offer unlimited access to the largest data library in the history of the internet to its customers for a reasonably low membership rate that is relevant to the cost of operation.
    While the market is virtually untouched, the P2P supplemented model will need entrepreneurs who are able to overcome a series of challenges in order to compete with the older business model as well as that which is offered for free (and often against the wishes of copyright holders) by hundreds of P2P communities on the internet. These challenges include, but are not limited to: Offering better data quality, speed, convenience and ease of use, protocol, sense of security, indexing and search organization, site up time, data library size, customer support, advertising, artist/copyright holder incentives and compensation, incentives and compensation for customers hosting data and providing bandwidth, guaranteed seeding (available access to indexed data at all times), than competitors.

     

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