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PLDT, Smart unveil first-ever converged store in Quezon City

by PLDT Inc. | Aug 13, 2019
PLDT executives and some LGU partners are present during the blessing of the PLDT and Smart converged store in Ayala Malls Vertis North. 

PLDT and its wireless subsidiary Smart recently marked another milestone with the unveiling of the first ever PLDT-Smart converged Store in Quezon City. Located in Vertis North in Quezon City, the unique lifestyle hub is a one-stop experiential hub and digital lifestyle store for customers of the country’s two biggest telcos—PLDT and Smart. It features customer-centric design and innovative digital installations that will raise the bar in in-store service experience. The new converged store is at the 4th floor of Ayala Malls Vertis North in Quezon City.

“We’ve received great feedback from our first converged PLDT and Smart store in BGC, and we would like to extend that one-stop shop experience to our customers in the metro north area,” PLDT Chief Revenue Officer Al Panlilio said. “Quezon City has always been a key market for us, and we look forward to serving our customers better through our industry-leading digital solutions and support services.”

PLDT Chief Revenue Officer Alfredo S. Panlilio (center) and SVP and Consumer Sales Head Alex O. Caeg (4th from left) lead the ribbon cutting ceremony for the opening of the first-ever PLDT and Smart converged store in Quezon City located at the 4th floor of Ayala Malls Vertis North. Also in photo are, from left: Quezon City Councilors Wency Lagumbay and Candy Medina-Atienza and PLDT VP and Retail Operations Head Becky De Guzman.

As a digital hub, the PLDT and Smart Store features superior technologies such as the self-service InfoTouch, which allows customers to view and print billing summaries, check account details and submit repair requests, among others; and the Broadband Visualizer, which allows customers to check data usage for different types of online activities as well estimate download and upload times. This is useful for customers who are deciding on the most suitable broadband plan based on their specific needs. 

Panlilio is joined by PLDT Home ambassadors Nicole Cordoves and Rica Peralejo. 

An Interactive Table is also set up for guests who would like to browse, play, watch Netflix or listen to music while waiting for their companions in-store. 

As the country’s largest and most populous city, Quezon City is a vital business hub. For PLDT and Smart, Quezon City has the second largest subscriber base nationwide for the fixed line business and has the biggest number of wireless subscribers in Metro Manila. 

Panlilio and Caeg lead the celebratory toast during the launching of the PLDT and Smart converged store. 

Currently, PLDT’s stores in Quezon City are located at SM North EDSA, Diliman, Fairview, Balara. Smart also has stores in key areas in Quezon City including SM North EDSA, Eastwood Mall, Robinson’s Magnolia, Ayala Fairview Terraces, Araneta Gateway, SM Novaliches, Ali Mall Cubao, and SM Fairview. Moreover, Sun’s standalone stores are in New Farmer’s Cubao, Ali Mall Cubao, Robinson’s Magnolia, SM North EDSA, SM Fairview, SM Novaliches, SB-Centris, SB Fishermall. 

Retail Strategy and Development Office (RSDO) Team joins Panlilio for a group photo. 

PLDT and Smart SVP and Consumer Business Customer Development Head Alex O. Caeg added, “With the opening of the newest PLDT and Smart Store in a strategically located and upscale mixed-use development in the north, we are expanding our footprint and strengthening our brand presence in this area. We want to ensure that our customers have access to the best of what we offer by bringing our services closer to them.”

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