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Blooming forward: PLDT dazzles Panagbenga Festival 2019

by Nicole Arganosa | Mar 25, 2019
PLDT and Smart add color to this year’s Panagbenga Festival in the beautiful City of Baguio. 

It’s another year for the City of Pines as it transforms into the City of Flowers. Baguio holds the Panagbenga festival as a tribute to its abundant flower harvest and traditional spirit of community involvement. 

Baguio’s Panagbenga Festival is one of the most spectacular and much awaited month-long celebration as it embraces the season of flowers. The festival is a well-attended celebration where thousands of tourists and locals travel to Baguio to witness the creativity and culture of the city. On the festival’s 24th year, the country’s leading telco and digital services provider PLDT once again joined the celebration to bring forth an enriching experience like never before.

“We are continuously bringing the Panagbenga Festival in the forefront of the country’s tourism efforts as we enrich every festivalgoer’s experience. Every year, the festival just keeps on getting better as more and more attendees come and watch the grand parade – locals and tourists, alike,” said PLDT Consumer Experience Zone Head John Gerald Marasigan.

“In PLDT, we have always encouraged the Philippine arts and culture within our own company transformation as we contribute to its flourishing. It is truly an awesome privilege to be a part of such truly abundant and colorful celebration such as the Panagbenga Festival in the beautiful City of Baguio,” said PLDT Community Relations (ComRel) Head Katherine Diaz P. De Rivera.

PLDT began to disseminate lamp post banners around the main routes of Session Road Extension, Harisson Road, Magsaysay Avenue, Abanao Street, Romulo Drive, Kisad Road, Kenon Road, Marcos Highway, Camp 7, Legarda Road and Leonard Wood Road to welcome the festivalgoers as they joined the festive vibe of Baguio. 

Aside from the post banners, LED walls, façade banners and PLDT Home blimp were displayed on the Session Road to promote PLDT’s presence throughout the celebration and to highlight the all-new PLDT Home Fibr Google Wi-Fi where they can enjoy unlimited Fibr in every room,on every device.  

Standing 4th and 6th from left, PLDT Baguio Consumer Experience Zone Head John Marasigan and PLDT Community Relations (ComRel) Head Katherine P. Diaz De Rivera take a photo with one of the performers. Also in photo are, from left: PLDT ComRel Staff Irene Esquibel, Alice Tuazon, and Annie Ferrer along with PLDT Baguio Sr. Telecom Technician Rogelio Niduaza, standing 3rd from left. 

Furthermore, PLDT ComRel sponsored the landscaping of the PLDT Baguio façade for the customers to truly feel the festival. It also hosted breakfast for the PLDT Baguio employees, partners and guests in support of the "Session Road in Bloom" event during the festival.  

Panagbenga also had a grand float parade anchored on the colorful flowers that surround the city. PLDT also held the “Handog ng Panagbenga sa Pamilya ng Baguio” which was a family-oriented celebration where the locals can enjoy painting on canvas and join the Panagbenga kite-flying competition.  

PLDT and its wireless subsidiary Smart activated their booth located at Melvin Jones grandstand and Baguio Athletic bowl where festivalgoers enjoyed the activities and won exciting giveaways from PLDT and Smart.

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